Since 2017, I have freelanced offering full-service agency offerings such as branding, web design, UX design, photography, and social media management services ranging from account growth strategy to brand/influencer management

Designing everything from brands, campaigns, newsletters, websites, UX /wireframing for apps, and more.

Photography and art direction for videography since 2017. Portraits, products, spaces, and more.

2017 - present

Accountable for launching the next generation of Verifone devices - systems designed to help grow sales and customer loyalty through targeted media and omnichannel experiences.

Launched the Verifone LIFT Network resulting in over 16,000 digital media screens nationwide. Worked directly with Creative Agencies such as LeoBurnett, Retail, and Brand partners to source content, develop campaigns, and engage customers with relevant media to drive sales volume.

Provided daily leadership to a team of account executives and media operations.

Successfully supported the acquisition of the media network to CircleK and STRATACACHE in 2017.

2014-2017

Provided leadership for operations, strategic design, and product development for the LiftRetail platform, working with the Petroleum industry’s most successful retailers, agencies and consumer product companies.

Responsible for the creation, management, and execution of brand design strategies (both retailer and CPG) that have a major impact on the innovation and growth of multibillion dollars brands across the petroleum retail industry. Lead creation and implementation of digital shopper programs and UI of the LiftRetail platform.

Managed global account management efforts until Channel Development team was put into place.

Represent Marketing in new business pitches, business engagement growth, brand development, ideation, and innovation.

- Lead digital media operations for Verifone's media market

- Analyzed data to support business decisions and improve campaign performance

- Formulate campaign & media recommendations

- Manage all aspects of the media plan execution to ensure seamless execution

- Trafficking and tracking implementation, custom media production, & QA

- Investigate and implement creative, innovative approaches to strategically reach the target consumer

2012-2014

Solid success directing and implementing broad range of branding and design projects, from conception to launch. Readily translate branding requirements into effective advertising campaigns. Partner cross-functionally to build consensus and ensure projects meet all milestones, deadlines, and budget requirements. Intuitively adapt to new technology and innovative processes while ensuring compliance with company standards. Managed operational, strategic, financial, staffing, and administrative functions within the Creative department. Co-built and executed UI design with CTO of LIFT Retail.

LIFT Retail was acquired by VeriFone in March 2012. Managed the marketing and creative implementation from a tech start-up to a global company.

2010-2012