IF YOU WANNA GO WAY BACK...

2007 | Begin Freelancing. I have a BFA in Graphic Design and Double Minor in Marketing and Art History from Kennesaw State University (Go Owls!). I began freelancing while in college helping out local small business and non-profits.

2008 | Launch a Non-Profit. In college, a handful of friends launched a non-profit called Social 360, a networking opportunity for college kids to get experience all while increasing awareness for local non-profits. Artists could get experience helping rebrand a non-profit. Marketing and business majors used these small NPO's as excellent resume builders. Everyone wins. Social 360 stayed strong for almost 6 years but after much debate, my business boo, Molly and I shut her down and decided to move on in our careers. The recession hit hard for most non-profits.

2010 | Tech Startup to Corporate Life. In 2010, I took a Creative Director position with a digital media startup, Lift Retail, in Atlanta's tech incubator, ATDC. In 2012 Lift Retail was acquired by Verifone and I worked for them until 2017 (while still growing a successful freelance business). At Verifone Media, I was responsible for the creation and execution of brand strategies for multibillion dollar brands in the petroleum space. I also lead the UI/UX implementation of the in-store digital media platform. I was able to teach some of the top consumer packaged good brands in the world how to leverage shopper activation tactics in the digital media space. Not too shabby of a gig.

2016 | A big decision. I learned in 2016 about an upcoming acquisition for our company. I could not mentally handle it again since multiple media acquisitions had occurred during my career at Verifone. I was offered my dream job, it was everything I had been working towards in my corporate role…being responsible for innovation for a top tier company in their industry. But I’d have to move across the country. I had just had my little girl. My husband had just started his real estate business in Atlanta. It was serious money. A serious role. I was already a road warrior (traveling on average 3x a month) and I knew this meant even more travel. LIFT was my baby before I had a baby. But I had given it all I could and honestly just needed to step back and asses what and who I wanted to work for.

2017 | Full time freelance. I knew I needed a major life change after the multiple acquisitions at Verifone. So I went full time freelance and have been doing so ever since as a full service creative studio, managing a team of 5 US freelancers and 1 in Europe.